Does your graphics provider ask the right questions?

The other day a prospective client called us to inquire about a project he was planning. Our designer asked him questions about what the project was going to be for, where it was going to be used, how long he needed it for etc. Since it was for a vehicle wrap project, she asked him about the kind of sides the vehicle had and just various kinds of questions she needed to ask in order to be able to give him a proper quote for his project.

It was so remarkable to him that he remarked about the process. He said he had called other design shops and no one else had asked him these kinds of questions she had! He also said it gave him more confidence in dealing with us that we knew what we were doing. When you think about it, how can you properly and effectively quote a job, then produce the job that will be what the client wants and most importantly needs if you don’t ask some basic questions? That just makes sense!

Graphic production and manufacturing is not a one-size-fits-all kind of business. So, we’ll try not to make it seem like an investigation, but ask you enough about your project to make you happy about the outcome!

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Did you know about Memorial Day?

Memorial Day, originally called Decoration Day, is a day of remembrance for those who have died in our nation’s service. Waterloo N.Y. was officially declared the birthplace of Memorial Day by President Lyndon Johnson in May 1966 but it is likely that it had many separate beginnings; spontaneous gathering of people to honor the war dead in the 1860’s tapped into the general human need to heal from a divisive time in our history.

 Memorial Day was first officially proclaimed on 5 May 1868 by General John Logan, national commander of the Grand Army of the Republic and was first observed on 30 May 1868, when flowers were placed on the graves of Union and Confederate soldiers at Arlington National Cemetery.

 Since the late 50’s on the Thursday before Memorial Day, the 1,200 soldiers of the 3d U.S. Infantry place small American flags at each of the more than 260,000 gravestones at Arlington National Cemetery. They then patrol 24 hours a day during the weekend to ensure that each flag remains standing.

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Something for Every Season

Bless this home

I spoke to a man the other day who’s business is harvesting. Since this is Spring, I was surprised to hear him say how busy they were. He said in the Spring they do thinning of the crops—still the core business, working with trees and crops. I thought how interesting and food for thought.

In business, one always wants to keep jobs or projects flowing steadily, although everyone probably has busy times or slower times of the year. But it gave me some insight to have some diversification within the core skillset and versatile product line that you work in. If you don’t have something for the off season, try to develop a new line or a complimentary product that you can offer your customers that isn’t too far outside of what you already know, something that won’t take a big learning curve and that you can serve up to your customers quickly and reap the reward!

That’s what we’re doing. Wild Signs is working on releasing a line of home wall art décor in vinyl wall designs. Much of our normal signage is exterior but putting text on a surface in an attractive design with the right font and color and then outputting it with printers is our core skillset. There is no learning curve.

We are excited about launching our new product line and will have more to say in the future as we get closer to releasing designs for sale. Here’s a sample of one of the designs. They are reasonably priced and customizable in size and color. We won’t be waiting for the off-season, but plan to have them for your enjoyment every season of your life!

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Dates for Banners

Why don’t dates fall on the same day each year? Wouldn’t that be easier for a lot of things if they did?

Take a banner for instance. Clients who have a tradeshow or exhibition event every year of course have a banner either for their table, booth or even outside their building and put a lot of effort, time and money into their banners. But its that date thing. The date may or may not even be on the same day, but if you say Tuesday March 23, next year its going to be Wednesday. What’s a business to do? Throw out the banner with the bath water? Wait! Stop! Sign solutions always start with good design!

When you’re making a banner for more than a one day event, you’re expecting, or at least hoping, to reuse that banner next year but you’re not sure of the dates. The sign solution is to create a block of white space for the dates where they can be easily changed, either with printed or with die-cut lettering and then you can easily change the dates for the following year. Problem solved!

Of course I do know why the dates don’t fall on the same date each year, but I just wanted to see if you were paying attention!

See you next time!

And remember, make each sign a Wild Sign because…

life is too short for an ugly sign!

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Introduction to Wild Signs

Your sign is likely the first thing your customers will see of your company. The US Chamber of Commerce says signage is responsible for 50% of your business. Take a moment to evaluate your current signage. What kind of message are you sending? Is your logo unique? Creative? Is your logo effectively communicating what your business is all about? Do the colors make it stand out? Or does your image need a design facelift?

Whatever graphics or signage you may need, interior or exterior signs; vehicle graphics and wraps; from a simple banner or temporary magnetic sign, to a custom digital print or dimensional letters, Wild Signs strives to offer unparalleled service & design to provide you a better product and has consistently for over 40 years.

Wild Signs award-winning graphic designers knowledge and experience in use of color and layout produce superior designs that will elevate your business and graphics to a new level. Let us create an image for your business that is as unique as you are!

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