Vital Signs

The first step in signs is always the graphic design. Lao-tzu says… “The journey of a thousand miles begins with a single step.” Good signs always begin with good design.  Not like this one. Ouch! Did this help?

Signage is one of the most effective forms of advertising there is. Taking into consideration the life of the average sign, whether its on a building or a vehicle (other than stated temporary signs like banners) amortize that cost and divide by the amount of “readings” you receive and it becomes very effective AND very affordable. And don’t just take our word for it. The US Small Business Administration agrees “Signage is the least expensive, most effective form of advertising and can be responsible for half of your customers! That’s right. 50%! It can affect the success or failure of your business.

So, the first step in any signage project that requires developing a new design is determining the needs of the client. We want to know what message are you trying to send and of course what is your budget. Are you looking for temporary signage? Or are you looking for something to last? If you’re like most business owners, your signs don’t need to be recognized globally to be successful. It just has to meet the needs of your market. Signs…

ü     Play a vital role in promoting your business

ü     Attract potential customers

ü     Should be functional AND attractive

ü     Give a unique identity branding to the business

It can take hours to put together a project depending on the complexity of the design and manufacturing but potential customers may only spend moments looking and absorbing your message. You want your sign design to be effective and not waste those dollars. Your message needs to be Clear—Concise ─Communicative. I love this recent design we did for Salida Unified School District Food Program. It’s fun. It communicates their message to children. And it came in their budget constraints.

Give us a call to discuss how we can help you with your graphic design needs, contact us today at 1-800-255-1790 or via email at


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